Lesson Learned | Fredericksburg Lifestyle Photographer

Over the weekend I attended/assisted at a photography workshop held by Marta Locklear. She touched a bit on how she likes to run her business and it really helped me to reevaluate some aspects of mine. Okay,okay, she may have called me out on giving my work away for too little more than once too. But she had a really good point of not devaluing what your work is worth, something I have always had a hard time with. And for such a successful photographer to tell you that your work is worth so much more it really helps you see it too. It is tough especially in the beginning of a new business venture to be able to say, yep, I charge $50 for a single 8 x 10 because it's worth it hoping that your potential clients think so to. I started my business because I love creating art for others to enjoy and photography was a medium that I had a lot of passion for. But being completely honest, no one can pay the bills much less make any profit by just giving their hard work away for free. A couple of months ago after being discouraged about the direction my business was going I made a slightly spur of the moment decision to change my prices to include all the digital files in the session fee for a really low price. I figured, everyone is wanting the digital files anyway if I include them in a lower price my business will prosper and that means being able to do what I love full time. Right?
Wrong!!! It didn't help in the least bit. I didn't notice any difference and I wasn't even breaking even! Not only that but I wasn't marketing towards people that want to hire me for my work, I was marketing towards people that want pictures taken by someone other than themselves for really cheap. And that doesn't fulfill my needs as a creative photographer. So this morning, I sat up in bed at 6 am, grabbed my laptop and changed all the prices on my website back to what they originally were. And for those of you who know me really well I am not nor have I ever been a morning person. For me to crawl out of bed that early without being dragged kicking and screaming against my own will, I knew it was the right thing to do. So even if I don't have a hundred clients booking with me or even 50 for that matter. I will have clients that value my work just as much as I do and that is what really counts.

Here is a sneak peak image from The Workshop I attended. Full blog post to follow soon.